Kataliz AI Introduces SmartQA to Enhance Sales Efficiency

Telesales remains a key pillar in business growth strategies across various industries, including financial services, telecommunications, e-commerce, healthcare, insurance, and enterprise software. However, ensuring telesales effectiveness, improving conversion rates, and optimizing productivity continue to be major challenges for many companies.

Manual call evaluations are often time-consuming, inconsistent, and difficult to scale. As a result, many businesses struggle to objectively assess team performance and accurately prioritize leads.

AI-Powered Quality Assurance for Telesales

To address these challenges, Kataliz AI introduces SmartQA, an artificial intelligence (AI)-powered solution designed to enhance quality assurance in telesales. By automating call evaluations, SmartQA helps businesses identify areas for improvement in customer communication and prioritize the most promising prospects.

Kataliz AI is currently collaborating with Mekari on the implementation of SmartQA to enhance Mekari's telesales management. This partnership originated from the Indonesia-Japan Fast Track Pitch 2024, an event organized by JETRO to connect innovative technology companies. Both companies share a common vision of leveraging AI to improve operational efficiency, drive business growth, and accelerate digital transformation in Indonesia and the broader region.

With this approach, SmartQA was developed as Indonesia’s first agentic AI Quality Assurance solution, designed to accurately understand conversation contexts in the Indonesian language. This technology empowers companies like Mekari to optimize telesales operations, enhance sales team efficiency, and accelerate decision-making processes.

"As one of Indonesia’s leading SaaS companies, we continuously drive AI-powered automation to enhance operational efficiency. At Mekari, we utilize SmartQA to complement our existing commercial team management processes. SmartQA’s strength in voice evaluation enhances our lead-capturing processes, creating a more optimized telesales workflow and improving productivity. With this solution, we can enhance lead scoring accuracy in our commercial teams and accelerate customer management," said Sandy Suryanto, Chief Revenue Officer of Mekari.

Rio Julian, Co-founder of Kataliz AI, added, “This partnership combines AI innovation with data-driven business operations to create a more efficient and scalable telesales solution. SmartQA helps companies not only streamline telesales management but also make data-backed decisions to enhance conversion rates.”

As businesses increasingly turn to AI-driven solutions, SmartQA represents a strategic step toward optimizing sales performance and operational efficiency. By automating call evaluations, businesses can reduce manual processes, enhance analytical accuracy, and shorten the sales cycle—ultimately leading to better decision-making and revenue growth.

About Kataliz AI

Kataliz AI specializes in Indonesian-focused AI solutions, combining generative AI (LLM) with machine learning to transform business operations. Led by Indonesian entrepreneurs with ambitions across Southeast Asia and Japan, the company delivers measurable business impact through bespoke AI solutions tailored to specific market needs. Their multilingual capabilities and hyper-focused expertise in the financial industry and call centers industry enable them to create specialized solutions that address unique challenges within these domains, ensuring compliance while optimizing operational efficiency.

Website: https://kataliz.ai/

About Mekari

Mekari is a software (SaaS) company that supports business and professional growth through digital transformation. With an integrated ecosystem of solutions for Human Resources, Finance, Accounting, Supply Chain, CRM, Customer Support, Tax, Digital Signature, and other business processes, Mekari has been trusted by over 35,000 companies in the region. We provide customizable systems to optimize smart operations, enhance efficiency, and faster decision-making, and drive sustainable growth.

Website: https://mekari.com/

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